What is a snippet?
A snippet originally means a piece or piece, but in the context of SEO, it refers to the summary part of a web page that is displayed along with the title and URL in search results. The snippet, along with the title, is a factor that influences the click rate of which page the user selects.
What you see in snippets and SEO snippets is basically the text you set as your meta description.
The meta description can be set by putting the code in the head of each page as follows.
<meta name = ‘description’ content = ”>
About 120 characters are displayed in the snippet part, and even if you set a long text in the meta description, the latter part will be omitted. Also, depending on the keyword, Google may not use the meta description and may display the text extracted from the page or the site.
This is the same even if you have not set a meta description. You can also use this to leave the snippet for display to Google without setting the description.
In addition, adding keywords to snippets does not directly affect the search ranking (not a ranking factor), but it is an important factor because it affects the user’s click rate.
What is a rich snippet?
A regular snippet only displays text. However, things other than text, such as rating stars and images, can sometimes appear in snippets. A snippet that displays more than just text is called a rich snippet.
In order to display the rich snippet, it is necessary to insert the code for robots, which is structured data such as the content that Google supports to display such as recipes and products .
However, it’s Google’s algorithm that decides whether to show rich snippets, so inserting code doesn’t necessarily mean that rich snippets will be displayed.