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Penguin update

The penguin update is a white hat SEO that creates high-quality content and considers user convenience by lowering the ranking of sites that conduct black hat SEO that tricks search engines in order to raise the search ranking. It is an improvement of Google’s algorithm for the purpose of increasing the ranking of sites that are doing.

It was first implemented in April 2012, and since the Penguin update, hidden text , links, cloaking , automatic generation tools, etc. will be classified as web spam, and the search ranking of the site doing Black Hat SEO is Some sites have been lowered and penalized.

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