Accelerated Mobile Pages (AMP)

What is Accelerated Mobile Pages?

Accelerated Mobile Pages is a project that enables you to comfortably browse websites on mobile devices such as smartphones. It is often abbreviated as AMP, and is being promoted by the AMP project in which Google is also participating. Websites using Accelerated Mobile Pages will display very smoothly when accessed on mobile devices. There is almost no waiting time until the screen changes, so you don’t feel stress.

Recently, many websites and many other contents such as images and smart ads have been used, and the reduction of loading speed has become an issue.However, due to the increase in mobile access due to the spread of smartphones, the loading speed on mobile websites has increased. Improvement of UX such as improvement of is required.

Accelerated Mobile Pages Advantages and Disadvantages:

The advantage of introducing Accelerated Mobile Pages is to improve display speed and reduce user stress.
If the page is slow to load, more users will leave before the display is complete.
If you can browse comfortably with Accelerated Mobile Pages, you can expect to improve the bounce rate.

In addition, the carousel in the top news (frame where articles are posted with photos) when searching from smartphones is almost limited to AMP pages, and in particular news sites can be expected to increase exposure on search engines.

However, the disadvantage is that there are restrictions when using it.
The standard of AMP HTML is different from that of normal HTML, and you have to write it according to it.
External files can’t be read from html basically, and style needs to be set for each page.
In addition, the use of JavaScript is also restricted.

However, since the number of functions that can be used has increased dramatically since the beginning of AMP implementation, and the template of AMP page has been released, the disadvantages are being eased.

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